Areas of Expertise

Articles
Brand Naming
Brand Strategy
Copyediting
Copywriting
Creative Ideation
Creative Strategy
Digital Advertising
Website Copy

Hi there!

I’m a Greek Egyptian creative copywriter with several years of experience, and a passion for theatre.

(You might be wondering how theatre is relevant to what I do… Well, keep reading)

After receiving my Journalism and Theatre degrees, I ventured out into journalism as a writer and editor for an online magazine. Soon enough though, I caught the advertising bug (or it caught me) and I shifted towards copywriting at a digital advertising agency in Egypt, and I’ve been dabbling between journalistic writing and copywriting ever since.

Until I eventually made my way to branding.

I found branding to be fascinating - my mind immediately drew a link between writing for branding and theatre. You see, you have to analyze and create a brand from scratch, much like you do with a character in a play. It’s just another form of storytelling, and I’m in the business of storytelling.

After all, everyone loves a good story.
So let’s tell one together. 

*Please note that this portfolio is curated to include a selected portion of some of my recent work. However, I have experience working on a variety of different sectors such as real estate, fintech, f&b, automotive, retail and more, with clients across Egypt, the GCC, the UK and the EU.

Email
maryaravanis@gmail.com