TAO is a well known fusion Asian fine dining restaurant located within Dusit Thani LakeView Cairo. The restaurant needed a new campaign and visual uplift in order to gain more momentum and traffic. Building off of its existing persona, we elevated the essence of the restaurant by creating campaign that captures the spirit of the place and gives it a story. With ‘Tales of the East’, we offer guests a unique culinary journey, as opposed to a mere dining experience.