An Egyptian artisanal bakery that aims to offer unique culinary creations, Sui is all about highlighting the exceptional artistry of baking. We conveyed this idea through a sophisticated visual language and messaging architecture.

When it came to the name of the brand, we wanted something simple, sleek and that would be sure to intrigue. A name that would be reflective of the brand’s essence as being luxurious and artistic.

“Because we don’t just offer unique food fusions, we offer a unique overall experience. Sui is derived from ‘sui generis’ which is Latin for unique.”